According to lead singer Sting, the song is about the attraction that people have to simple songs. Sting later criticised those who labelled the lyrics of the song as "baby talk," claiming that the song was grossly misunderstood. He evaluated, "The lyrics are about banality, about the abuse of words," saying that "the lyrics have an internal logic." ]
I was trying to make an intellectual point about how the simple can be so powerful. Why are our favourite songs 'Da Doo Ron Ron' and 'Do Wah Diddy Diddy'? In the song, I tried to address that issue. But everyone said, 'This is bullshit, child's play.' No one listened to the lyrics. Listen to the lyrics. I'm going to remake it again and put more emphasis on what I was talking about.
— Sting, Rolling Stone, 2/1988
The phrase "De Do Do Do, De Da Da Da" supposedly was made up by Sting's son. Sting said of this, "In fact, my son came up with it. I've never paid him – so that's another possible lawsuit. He writes songs himself these days. He's got a lot of self-confidence – I don't know where from."